On Page and Off Page Strategy

Introduction to  On Page and Off Page

On-page SEO is everything that you can directly control on your website, including content, title tags, 

keyword usage, SEO-optimized URLs, internal links and image alt text. Off-page SEO are actions that 

happen away from your website, like links and mentions on other websites.

On Page

On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP, and it can also help determine how well that page ranks. It uses both content and technical elements to improve the quality of a page, so the more on-page SEO you do, the more traffic you'll get to a website and the more relevant that traffic will be.

There are many different technical aspects of a webpage that can be optimized with on-page SEO, and they include:

Title tags

Headings

URL structure

Alt text for images

Site speed

Internal links

Meta descriptions

Responsiveness

On-Page SEO and the Impact of Content

While the technical aspects are important, one of the most crucial elements of on-page SEO is content because this is what brings traffic to your site.

However, not just any content will do, and today’s web users are looking for relevant, interesting, engaging, and informative content that fills a need. In other words, people must want to consume the content you’ve created, which can come in a number of different forms, such as:  

Blogs

Web page copy

Videos

Infographics

Podcasts

Whitepapers

eBooks

Interviews

Case studies

Original research

Reviews

Instructional articles

Quizzes and poles

However, another important element about the content you create is that others must be able to link to it, which means avoiding content that requires a login, copyrighted material, and certain slide shows.

Off Page

Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.
In other words: off-page SEO is all the stuff that you do off of your site to get Google and other search engines to see your website as trustworthy and authoritative.

Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.

On-page search engine optimization happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.